Digital Marketing

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Digital Marketing

Digital Marketing: is a promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

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SEO — Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique. Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site's offerings.

  • Reputation management
— Activities performed by individual or organization which attempt to maintain or create a certain frame of mind regarding themselves in the public eye. Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation.
  • PPC
— Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link. When a user clicks a link, the click is registered in a system and a pre-determined charge is assessed. Many websites that have advertising opportunities have implemented the program to charge their advertisers. One of the most popular pay per click programs is run by Google and is called AdWords.

SMM— Social media marketing is the use of social media platforms and websites to promote a product or service. It is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

CONTENT MARKETING— Content writing is growing exponentially with a demand for fresh content coming up every single hour thanks to the growth of the internet. Social media has increased content consumption as well and companies are now looking for shareable social media posts from content writers. one can write articles for a website’s blog to highlight the main service of that website. This type of content writing achieves the goal of adding more information about that service in that website, plus adding new and good content to that website gives a boost to its traffic as well.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.