Lead Nurture Services That Secure Valuable Sales
Lead nurturing plays a key part in converting potential customers and clients into loyal, paying customers and clients by ensuring your brand is typically at the front of their minds. Anlitiqs develops and executes custom lead nurture email campaigns. Our pricing is additionally 100% transparent – you usually know exactly where your money goes.
Your customers’ purchasing decisions can take weeks (or months!), so it’s essential that you simply nurture your leads over time to show them into paying customers. Intelligent email is one among the foremost effective sorts of lead nurturing on the market.
- Send intelligent emails on a strategic distribution schedule.
- Tailor your intelligent email content to individual customers.
- Set up intelligent emails to trigger when users visit pages or submit forms.
How does lead nurture email marketing work?
If you have already got an email marketing strategy in situ , you’re conversant in the concept of sending customers a “Welcome” email once they first opt into contact from your business. This email is usually a quick “thank you” for filling out a form along side a note about subsequent step to becoming a customer. But what happens next?
With a standard lead nurturing strategy, the subscriber could also be placed on an inventory and sent weekly or monthly newsletters or promotional emails. But with a more advanced strategy, your company may stagger emails over subsequent few months to gradually familiarize subscribers together with your products, nurturing a lead and eventually convincing them to form a sale .
With our Marketing techniques, we take things a step further. rather than basing email frequency and content solely on what proportion time has elapsed since a lead signed up for a specific list, you’ll adjust your emails supported their subsequent website actions also as firmographic data. Did they open the primary email? Return to your site? Do they add an industry that your company knows well? Are there certain products they’re likely to be interested?
This integrated approach not only benefits your business, but also provides your customers with a seamless purchasing experience.
For example, let’s say you run a B2B company that sells heavy equipment, and a visitor arrives on your site for the primary time. They click through a couple of general information pages, then check in for your amazing email newsletter. you’ve got a replacement lead!
Within minutes, they’ll receive a welcome email thanking them for subscribing and providing them with a couple of links to big content on your site. subsequent day, they return to your site and visit pages about mining equipment. Two days later, they receive a second email from you with information about your products for mining companies.
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at: