Hashtags are still one among the simplest no-cost methods to urge discovered by new audiences, grow your Instagram following, and make sales on Instagram.
But unfortunately, many content creators fall under three hashtag pitfalls.
First, they don’t know which hashtags to use.
Second, they don’t skills many hashtags to use.
Lastly, they don’t know where to use them.
We get it, the way to use hashtags is often a mystery, and if you employ them incorrectly, it can cause plenty of bot followers otherwise you can even be penalized by Instagram.
But there’s actually a selected thanks to use hashtags properly for your business.
And during this post, we’ll be sharing our formula on the way to grow Instagram followers organically via hashtags.
How to Find the simplest Instagram Hashtags For Your Brand
The best place to start out is to truly believe the sort of content your audience is checking out on Instagram.To help us create an inventory of relevant hashtags, we wish to use the subsequent search queries:
- Broad industry or topic
- Industry niche or topic type
- Location, if applicable
Let’s check out an example. Say you’re a marriage photographer in India:
- The industry is “wedding”
- The niche is “wedding photography”
- the situation is “India”
So you’d head over to Instagram search and begin with an industry hashtag search.
Hashtag #wedding seems fitting. Then you’ll want to form note of all of the relevant hashtags for your brand.
Next, you’ll want to try to to a hashtag look for your niche or topic type.
In this case, that might be #weddingphotography, and make note of all of the niche hashtags for your brand.
Lastly, if applicable, you’ll want to look supported your location. Let’s try #atlweddingphotographer and make note of all of the location-based hashtags.
Boom, by following our 3-part search query, you ought to have an inventory of relevant hashtags to incorporate in your posts.
Be sure to fiddle with synonyms to actually grow your hashtag list.
How Many Hashtags do you have to Use?
Well, you’ll spend 30 hashtags per post – any longer and your post will fail.
Now you don’t get to use 30 hashtags in every post but whenever you don’t use a hashtag, you miss out on potential reach.
So, we might suggest you employ a minimum of 10-15 hashtags per post.
A study by Track Maven found that Instagram accounts that used a minimum of 9 hashtags per post get 2.5x more engagement per post than accounts that only use one hashtag.
That’s why you ought to use more hashtags.
To make it more simple, here is the hashtag formula for posting.
- 3-5 Extremely Popular Hashtags
hashtags with between 80k to 200k posts.
These are typically less competitive and offer a sustained amount of exposure for extended periods of your time .
- 3-5 Niche, Location, or Topic Type Hashtags
These hashtags are particular to your niche within your industry or location.
They are super targeted and are great for building an Instagram following of highly engaged users but often have much lower reach potential.
- 1-2 Branded Hashtags
These are the hashtags specific to your brand and are used for brand building.
This mix will allow you to:
- gain quick exposure within extremely popular hashtags,
- sustained exposure within medium popular hashtags,
- target exposure within niche hashtags, and
- brand-building exposure with hashtags specific to your company
Remember that the key here is applicable over popularity.
You want the proper audience, not any audience. So unless your page is devoted to Kareena Kapoor, fight the urge to use #kareenakapoor.
Instagram Hashtag Dos and Don’ts
1. Create a Good Hashtag list for future use
You will want to require a while to make a hashtag list by using the search queries we provided earlier and by watching your competitor hashtags.
By doing so, you narrow down the time needed to seek out hashtags for each post.
And also, you create it easy for yourself to use different hashtags on different posts but still be effective.
2. Don’t Use equivalent Hashtags Repeatedly
It might sound sort of a great and efficient strategy to use equivalent hashtags repeatedly on every post.
But, it’s unfortunately against Instagram’s guidelines to post repetitive comments or content which is counts as spam.
Doing so will get your content penalized by the Instagram algorithm which may result in account limitations.
3. Do Create A Branded Hashtag
A branded hashtag maybe thanks to building brand awareness and a community around your business on Instagram.
Your branded hashtag can include your name , company tagline, or be specific to a mantra that represents your brand.
It’s also an excellent idea to follow your branded hashtag to stay track of latest content that’s being shared by your audience!
4. Don’t Forget to see Hashtags For Meaning Or A Ban
There are the hashtags on Instagram that are banned or hidden.
This means they’re flagged by Instagram for breaking community guidelines and can not help your reach if they’re used.
Note that seemingly innocent hashtags are banned like #elevator.
So, you actually want to see before you employ a hashtag to form sure it’s not banned or hidden.
Well, there you’ve got it, an entire hashtag strategy for Instagram.
And if you would like to require your Instagram marketing to a subsequent level, simply contact us today to urge started!